First time planning a wedding? Let us help!
I don't know why, but most couples I meet up with here in the San Francisco Bay Area have almost no questions for me aside from Are You Available and What Do You Charge – both of which are answered well before we meet up (best way to start is to tell us about your plans here). I suppose this is due to the ease of narrowing down prospective photographers by checking out portfolios and reviews online, and the actual face-to-face is reserved for Do I Like You or Not. This is all well and good, and saves everyone a ton of time, but I feel there are still plenty of questions couples should be prepared to ask their potential wedding photographer, some of which may save them a lot of heartache later. And because a list of questions is useless unless you can qualify the answer as good or bad or neutral, I'm supplying my take on why each question is important, and how I personally deal with each issue.
Is this list self-serving? To a degree, of course it is – but that in no way takes away from its usefulness for couples struggling to pick the best wedding photographer for their specific needs and budget. These questions are in no particular order of importance, and I will add to this list as I think of important new topics to cover.
p.s. "tl;dr" is internet-speak for "Too Long, Didn't Read." In other words, it's the short answer to each question.
Best Questions to Ask Your Potential Wedding Photographer
Is this your full time job?
Important Because: This is a HOT topic with strong opinions out there, but it is an important question to have answered. There are plenty of photographers that portray themselves as full-time pros (or surreptitiously hope the topic doesn't come up), but actually have day jobs and shoot on the side. There is nothing inherently wrong with this (we all pretty much start this way), but going with a highly-recommended and well-reviewed full-time pro is is more likely to lead to reliable professionalism at every stage; from initial contact to the Big Day – and well after your wedding. People who shoot weddings "on the side" may have day-job pressures that affect their schedule, threatening their ability to be there for you when you need them most (assuming they are even available / in the business by the time your wedding day arrives). Lastly, a full-time pro is more likely to take precautions with preparation at all stages with a client – as their personal livelihood depends on happy clients. Can you find a great part-time photographer? Of course! I know and recommend a few, as those are the individuals who will likely turn that work into full-time businesses – but if you are shopping for high-end wedding photography, you deserve the best the market has to offer.
tl;dr: I've shot hundreds of weddings in the past 14 years, and have been supporting my family doing this full-time since 2010. You may get lucky and save money with an inexperienced "person with a nice camera" – but you will likely end up regretting the lack of professionalism and sub-par results.
What's your price range?
Important Because: Weddings can be expensive events, and quality wedding photography is no small part of the wedding budget. There's no fixed percent that's "normal" – I've been hired for both small budget and large budget weddings, and the only consistent theme is how important photography is to the couples. Many couples planning a wedding suffer sticker-shock over how much wedding photography coverage can cost. Even part-time photographers are charging $2,500 to $4,000+; and some pros command prices in the $7,000 to $15,000+ price range. You may be tempted to put your potential photographers on a spreadsheet to compare packages – but seriously this the quickest way to end up with a meh photographer. The "Best Value," in this case, does not always equate to the best match for you – in personality or finished product. Cost is no guarantee against hiring a complete ass of a photographer, so definitely meet up in person if at all possible! But for the sake of not wasting your time (or the photographer's), ensure their starting price is not a galaxy away from the most you can possibly budget. Our wedding package prices are a result of both limited supply (25 to 30 weddings per year) and high demand – which means my prices tend to increase as the year gets booked up. I *love* weddings, and have no desire to take the 70-weddings-per-year burnout road. Ultimately, you need to go with the photographer you can envision spending your entire day with, the one you can rely on to be a consummate professional, make you laugh when you're feeling nervous and stressed; the one who will charm your finicky parents and chat up your photographer uncle; the one who shares your vision, and isn't afraid to expand on your ideas with their own creativity.
tl;dr: Typical GoodEye wedding packages range between $2,500 and $8,400 (we try to have options for everyone!). Custom quotes (and possible discounts) only available via phone or in-person consultations for seriously interested couples. We do take into consideration the popularity of the date, the size of the wedding, the overall time commitment, and how booked we already are – contact us here.
Can we see samples of full weddings you've shot?
Important Because: It's rare that a photographer's website will highlight all the photos from any given wedding. Why is that? I think "client privacy" is the main excuse given – but I can tell you that only 5% of my clients request their galleries remain private and are happy to allow me to use their photos to attract future brides. I'm guessing that many photographers would prefer to steer you to their "best of the best" – but this doesn't show you what you can expect from a whole wedding – just the select few highlights from many weddings. In my opinion this distorts their actual capabilities – are they not proud of every photo they edit? Are they hiding mountains of mediocrity with a carefully crafted portfolio? Even if a photographer insists client privacy is their reason to hide full weddings, there's no reason they can't give you access to a few real weddings for your review. Showing off full galleries ensures potential clients they aren't compiling a bunch of photos from weddings they assisted vs. acting as primary photographer – with all the responsibilities and pressures that comes with the job.
tl;dr: View hundreds of real, full weddings shot by GoodEye Photography here. They are organized first by city, then venue – and each wedding is organized further by the different parts of the day (getting ready thru dancing/sendoff).
Would you consider yourself an expert with off-camera lighting?
Important Because: If you are attracted to my "magazine-style" photography, then you need someone that is an expert in off-camera lighting, and not just a "natural light" photographer. Many clients say my photos look incredibly natural, but (the bridal & family portraits) are almost always artificially lit! This level of competence takes extra physical and mental effort, while still leaving enough brain power to masterfully direct groups of people in an easygoing, confident way. This is of course completely a style-driven decision, but if you've been drawn to my website and photography, I can tell you this is a major factor in my style.
tl;dr: The majority of the photos on this page use off-camera lighting. If you like that look, then now you know what to look for in a photographer.
Will I always have access to the photos years from now?
Important Because: I've heard too many horror stories about photographers suddenly going out of business, leaving current and past clients with nothing. The fact is, photography is easier to "get into" now than at any point in the past. Plenty of photographers see the wedding industry as a cash cow, ripe for the milking – but owning your own photography business is WAY more than just taking pretty pictures. There are so many other succeed-or-fail variables involved which I won't get into, but the bottom line is you don't want to involve yourself with any fly-by-night vendors. Because I've been in this industry for over a decade, I don't put deadlines on when clients can purchase deliverables (files / albums) to force clients to pay for things they can't necessarily afford all at once. I won't hold your files or albums hostage. I'm in this business for the long run, and if you come to me on your 10 year anniversary wanting a canvas print from your wedding day, I'll be ready to deliver.
Are you the photographer that will be shooting my wedding?
Important Because: Many successful photographers have "associate" photographers that will shoot for them when they're already booked for a wedding date. I'm completely up front when I'm already booked, I would never give someone the impression I'd be their photographer and then send someone else in my place. When I use GoodEye Associate photographers, you can expect the same level of quality and service – if you like what you see here, you'll love what we can do for you. Barring an Act of God, you can count on me being there for you every step of the way. And if something should happen – my experience and professional contacts in the industry mean I am well positioned to send a qualified pro in my place.
Will you book other events on the same day as mine?
Important Because: Whether your wedding is two hours or sixteen, you want to ensure your photographer is focused solely on your big day. I make it a point to arrive in the vicinity (especially for out of town weddings) hours ahead of schedule, just to make sure traffic or other hazards don't impede my ability to arrive on time.
What's your working style?
Important Because: If a wedding photographer is on the shy end, or perhaps more used to being a "second shooter" over the primary photographer (another great question!), they may feel more in their comfort zone along the periphery of your wedding – taking photos from the sidelines and not interacting as much with the guests. I don't suggest the alternative means the photographer is in your face all day, but there should be a good blend of discreteness, casual interaction, and stepping up to direct large groups of people when necessary. There are many different types of photography that come into play in a typical wedding – posed formals, fleeting candid moments, photojournalistic fly-on-the-wall coverage, architecture, food – knowing your photographer's style and approach to all these facets of your wedding will help you make a more educated decision.
tl;dr: I have a ton of experience in the magazine industry, so I suppose it's natural that people say my photos have an editorial/magazine cover feel to them – dramatic, artfully composed and lit formal portraits blended with spontaneous, interactive candid captures pretty much describe the GoodEye style.
Are you insured?
Important Because: Many venues require vendors to have liability insurance (I am covered for two million). This is also another sign of a full-time pro who takes the responsibility seriously.
Do you have backup equipment?
Important Because: Stuff breaks, especially when you're a pro using the equipment heavily day in and day out. I have several layers of backup cameras, memory cards, flashes, etc. Whether you have a small wedding or a huge one, I bring all the stuff I'd potentially need in my vehicle, ready for any potential hazards or mishaps. If your potential photographer only has one camera, run away. Fast.
I have a friend / aunt / uncle who wants to take pictures too – is that okay?
Important Because: Some photographers will have a clause in their contract prohibiting this very thing. My personal opinion is that this is totally OK – I'm even happy to give them tips on whatever gear they're using. I only ask that while I'm taking family formal pics, nobody else does so at the same time – ensuring all eyeballs are on one camera – mine!
Do you shoot color and black and white?
Important Because: You should know what to expect from your photos, and what your options are. When editing photos after a wedding, I pick whatever style I think will work best for that photo, and edit appropriately. I won't overwhelm you with multiple versions of each photo (you're already receiving a ton!), but if you'd like to see a color version of a black and white photo (or vice versa), I'm happy to do so at no charge (within reason of course).
Why would I pick you over all the other photographers out there?
Important Because: Any professional should be well aware of what sets them apart from the many professionals saturating the wedding photography market. For me, it's a perfect blend of my graphic design / magazine industry background, expert use of photography / lighting / editing, fascination with technology in general, passion and empathy for fellow humans, good humor and low-stress attitude that have led to my hundreds of blown-away clients and stellar reviews.
tl;dr: Our clients go with GoodEye because they know they're investing in peace of mind; they're hiring experienced professionals they can rely on to artfully and thoughtfully capture the whole wedding day while also lowering the stress level of everyone around them. There's a reason family, guests and the bridal party can't stop raving about us before the party's even over. We really give a damn about your wedding, period.
Are there any hidden fees?
Important Because: This speaks for itself – we believe in full transparency before, during and after we work together. We have a great reputation to maintain, and tricking people with "gotchas" would hurt us much more than any short-term financial gain would justify. If there's a potential for extra costs (like extra coverage or file purchases), we're very up front about it in our contracts.
Can we upgrade the terms of our contract between booking and the wedding day!
Important Because: When you're booking your venue and photographer a year+ out, you rarely have a solid timeline to work off–so you likely don't really know how many hours of coverage you need. The most important thing is booking the photographer you love as soon as you have the date. I am super-flexible with this – and for brides that aren't sure about timing, I strongly suggest booking our base package just to reserve the date. As time goes by and the planning starts to become more solid, we can easily upgrade to a different package option if needed. Additionally, we always make ourselves available the full day if you need us to arrive earlier or stay later than planned. If you need to add an additional photographer to your package, we can only guarantee that with two weeks advanced notice before the wedding day.
What if you can't show up on the wedding day because you...died (or are otherwise incapacitated)?
Important Because: Jeesh, it's a morbid question I know – but I get this one a lot. Here's where hiring an experienced professional works in your favor: we are in a better position than, say, a part-time or new photographer to replace ourselves on your wedding day. I personally have a network of over 50 full-time photographer associates, and we've got each others' backs in times of emergency. I've only had to call in this favor once (when my wife went into labor early), but everything worked out flawlessly with minimal stress on the bride (p.s. I'm done having kids, three is plenty!). Can your photographer friend make the same promise?
Are you handsome, witty, and do people like you?
Important Because: (haha just kidding... just wanted to see if you read everything!)